TMA Solutions: MKT827 - Product Planning and Development

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TMA Solutions: MKT827 - Product Planning and Development

Postby admin » Tue Jun 26, 2018 9:06 am

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1 A product􀳦??s position is the result of customer􀳦?? perception of the product􀳦??s attributes relative to those of ___________ brands.

competitiv e


2 Product __________ refers to the decisions and activities intended to create and maintain a certain concept of the firm's product in customers' minds.

positionin g


3 Once the product concept passes the business test, it moves into product ___________ .

development stage


4 _______ testing is therefore an evaluation of the product concept to determine its acceptability.

Product



5 A good product idea must be developed into a product _____ .

concept



6 The product idea will also need to be evaluated and eventually ____________ .

develope d


7 The Idea __________ phase involves selecting the ideas with the greatest potentials for further review.

screening


8 New product ideas could also be identified by analyzing _________ .

competitors


9 There are __________ sources of new product ideas.

several


10 A firm can obtain new products in two ways: one is through new product development and two is through ___________ .

Acquisition


11 Firms are constantly developing new products as a means of improving their product mix to meet up with changes in consumer taste, technology and ________ .

compe tition


12 In __________ ,a market test should be conducted before launching the product.

product testing


13 __________ is the first stage in new product development.

idea generation


14 Many products fail, and in order to keep expanding company sales, there is need for a new __________ .

product



15 At the __________ stage, the organization has to increase and thus spend a lot on physical distribution and promotion.

introdu ctory


16 At the __________ stage the sales reaches a plateau.

maturit y


17 In case the product launched is successful, the sales must start picking up or rise more rapidly in the __________ stage.

growth


18 ______ is the first stage in the life cycle of a product.

introdu ction


19 The greater the competitiveness of the ________ , the greater the need for product development.

markets


20 Most products have ________ profitable life.

limited






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Re: TMA Solutions: MKT827 - Product Planning and Development

Postby admin » Tue Jun 26, 2018 9:08 am

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21 The practice of packaging different products and services together is known as mixed______ .

bundling



22 A package does much more than ____________ a product; it is also a selling tool.

hold



23 Packaging expenses as a percentage of the manufacturer􀳦??s selling price vary widely, ranging from 1 to ______ percent.

70



24 Without packages that sell themselves,self-service_________ would not be possible.

retailing



25 An __________ package may speed turnover so that total costs will decline as a percentage of sales

attra ctive


26 Promotionally-oriented packaging also may reduce total ___________ costs.

distributio n



27 Better ____________ packaging is especially important to manufacturers and wholesalers, who may have to absorb the cost of goods damaged in transit.

protective



28 Packaging occurred in part because of the growing __________ in many markets.

competitiveness



29 A __________ is the physical container or wrapping for a product.

package



30 __________________ can be accomplished by physically changing the product, its price, or its distribution.

Repositioni ng



31 A product􀳦??s ___________ can be based on specific product attributes or features.

positi on


32 A common basis for positioning products is to use ____________ .

competitor s



33 Marketers􀳦?? sometimes analyze product positions by developing perceptual __________ .

map s



34 Product ________ refers to the decisions and activities intended to create and maintain a certain of the firm's product in customer's minds.

Positioning



35 A crucial question that arises during product development is how much ________ to build into the product.

quality


36 After a ______ is developed, its overall functioning must be tested.

prototyp e


37 Through marketing _________ and concept testing, product attributes that are important to customers are identified.

researc h



38 Once the product concept passes the business test, it moves into product __________ stage.

developm ent


39 For a single product, an organization can test one or several ___________ of the same product.

conc epts


40 A good product idea must be developed into a product __________ .

concept.





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Re: TMA Solutions: MKT827 - Product Planning and Development

Postby admin » Tue Jun 26, 2018 9:11 am

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41 ____________ products are products purchased to solve a sudden problem.

unsought


42 _________ products are often distributed through a limited number of retail outlets.

Specialty



43 When searching for __________ products, buyers do not compare alternatives

specialty


44 Appliances, bicycles, furniture, stereos, cameras, and shoes exemplify ________ products.

shopping



45 For __________ products, buyers spend much time comparing stores and brands with respect to prices, product features, qualities, services, and perhaps warranties.

shopping



46 _______ products are items for which buyers are willing to spend considerable effort in planning and making the purchase.

Shop ping


47 For _______ products, even a buyer who prefers a specific brand will readily choose a substitute if the preferred brand is not conveniently available.

convenien ce


48 The most widely accepted approach to classifying consumer products is based on characteristics of consumer buying behaviour. It divides products into _____ categories.

4


49 Products bought to use in a firm􀳦??s operations, to _________ , or to make other products are business products.

resell


50 Products purchased to satisfy personal and family needs are _______ products.

consumer



51 When buyers purchase a product, they are really buying the _______ and satisfaction they think the product will provide.

benefi ts


52 For some consumers, the simple act of shopping gives symbolic value and improves their _______ .

attitud es


53 __________ products also can provide installation, delivery, training, and financing.

Supp lemental



54 The _____ product consists of a product􀳦??s fundamental utility or main benefit and usually addresses a fundamental need of the consumer.

Core



55 It is helpful to think of a total product offering as having three interdependent elements: the core product itself, its supplemental features and its ____________ .

symbolic or experiential benefits


56 An idea is a concept, _________ , image, or an issue.

philoso phy



57 A ________ , is intangible: it is the result of the applicfation of human and mechanical efforts to people or objects

servic e



58 A ________ is a tangible physical entity.

good


59 A product is a good, a service, or an ____ received in an exchange.

idea


60 A product is a marketing ________ element.

mix





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Re: TMA Solutions: MKT827 - Product Planning and Development

Postby admin » Tue Jun 26, 2018 9:14 am

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61 ______ products are purchased less frequently, inventory turnover is lower and marketing channel memebers expect to receive higher gross margins.

Shopping



62 Emergency medical services and automobile parts are the typical examples of __________ products.

unsought



63 _____ products possess one or more unique characteristics and generally buyers are willing to expend considerable efforts to obtain them.

specialty



64 __________ products are usually purchased on the basis of an organizations goals and objectives.

shopping


65 _______ products that people do not necessarily think of purchasing.

unsought



66 _________ products are expected to last for a fairly long time and thus are purchased less frequently than convenience items.

Shopping


67 ___________ products are items which buyers are willing to expend considerable effort in planning and making the purchase.

shopping


68 Producers of convenience products expect _____ promotional effort at the retail level and thus must provide it themselves.

Little


69 A convenience product is normally marketed through _________ retail outlets.

man y



70 For __________ goods,even a buyer who prefers a specific brand will readily choose a substitute if the preferred brand is not conveniently available.

convenie nce



71 _______ are relatively inexpensive, frequently purchased items for which buyers exert only minimal purchasing effort.

convenience goo ds



72 The most widely accepted approach to classify consumer products is based on characteristics of consumer _________ .

buying behav iour


73 Products purchased to satisfy personal and family needs are _________ products.

consumer



74 Products bought to use in a firms operation, to resell, or to make other other products are _________ products.

business


75 ____ encompasses all the possible argumentations and transformations a product might undergo in the future.

potential product



76 ________ set of attributes and conditions buyers normally expect when they purchase a product.

expected product



77 The marketer , in planning his market offering , needs to think through the following five levels of the product: core benefit, basic product,expected product,augmented product and the __________ .

potential product



78 Products can also be seen products can also be seen in terms of functional,social and __________ utilities and benefits.

psychological



79 The term product is broad and covers both physical goods and the _______ goods.

intangible



80 A product can be seen as anything that is offered for acquisition, use and __, and that satisfies the needs of the target market.

Disposal




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