2017_1 TMA Solutions - MKT108, Introduction to Marketing

Use past TMAs to deal with new TMAs and Exams
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2017_1 TMA Solutions - MKT108, Introduction to Marketing

Postby admin » Tue Sep 12, 2017 1:37 am

1 _____ is concerned with setting certain standards / levels to accomplish the produced goods.

Standardization and grading


2 Product _________is also part of product development which focuses on the functional aspects of the product and on consumer acceptance.

testing


3 The benefit of marketing segmentation is that it leads to more satisfying marketing_____

Results


4 ________ marketing plan is the master blueprint for a year's marketing activity for a specified organizational division or major product.

Annual


5 The __________ concept rests on four main pillars

marketing


6 Kotler (1984) states that for exchange to take place, it must satisfy conditions

five


7 Monitoring environmental changes helps discover emerging opportunities such as growth ______ and unfilled market needs.

Markets


8 ______ marketing planning in an organization leads to the preparation of an annual marketing plan

Strategic


9 _________ of production refers to the sourcing of goods and services from locations

Globalization


10 ………...promotes a customer’s information in political, social and economics affairs internationally

Environmental scanning


11 ________ can be described as the route through which goods and services pass through tp the final consumers.

Channel


12 One major objective of international research is to discover new ………………………….opportunities.


foreign mark et


13 Research is necessary but a lot of……………………. are reluctant to engage in international research

managers


14 One of the most dramatic forces shaping people’s lives is ___________

technology.


15 __________ decisions are strongly affected by developments in the political and legal environment.

Marketing


16 Marketing research is the first step taken by any ……………………... before investing his money in business

Business man


17 A product provides a bundle of satisfaction that the consumer derives from the product itself, along with its promotion, distribution, and price.

Str ongly agree


18 Channel of distribution can be grouped into ___ categories.

Two


19 For exchange to take place, Kotler (1984), lists conditions that must be satisfied

five


20 Marketing evolves from this last approach to acquiring products i.e. _____.

exch ange



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Re: 2017_1 TMA Solutions - MKT108, Introduction to Marketing

Postby admin » Tue Sep 12, 2017 1:40 am

1 ____________marketing, also known as internet marketing, web marketing or e-marketing is the marketing or promotion of products or services using the internet as a medium.

On line


2 ______ is a controlled experiment to predict sales or profit consequence of the various marketing strategies.

Test market


3 _______ have a number of distinctive characteristics, which create special marketing challenges and opportunities

Services


4 _______ is the only element in the marketing mix that produces revenue.

Price


5 The ___________ phones the customer to check whether the product is meeting expectation.

salesperson


6 According to Berry and Parasuraman as reported by _________and Kotler (2006) three retention building approaches have been identified

Kell er


7 An attitude is a learned _____________ to respond to an object or class of objects in a consistently favorable or unfavorable way

predisposition


8 _______ is studied to determine industries with growth potential and those facing a stagnant future.

Business trends


9 Motives can be grouped into________broad categories

two


10 To deal with the marketing environment and make purchases, _________ engage in a decision process.

consum ers


11 In ___________segmentation, buyers are divided into groups on the basis of their knowledge of, attitude toward, use of, or response to a product.

behav ioural


12 ____________-styles relates to activities, interests, and opinions.

Life


13 There are ________ distinct life cycle stages:

nine


14 Marketers use demographic segmentation when they market on the basis of ____________ about the size, composition, and distribution of a and education. population, including age, sex, race,religion, national origin, family size, marital status, occupation, social class, income

information


15 ___________segmentation calls for dividing the market into different geographical units such as countries, regions, states, local government areas, cities,towns or neighbourhoods.

Geographic


16 __________ behaviour is hardly traceable to only one characteristic.

Buying


17 There are important differences between ultimate_______and industrial users, their ways and means of purchasing differs considerably.

consumers


18 Ultimate consumers buy goods or services for their own personal or household use, and are satisfied strictly non-_____wants.

business


19 The following are the uses of product research, except;

Testing for product selling


20 a variety of indirect indicators of benefits are often used to describe __________

segments
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Re: 2017_1 TMA Solutions - MKT108, Introduction to Marketing

Postby admin » Tue Sep 12, 2017 1:42 am

1 the benefit of marketing segmentation is that it leads to more satisfying marketing_____

results


2 The marketing research process has ______number of steps.

Five


3 Firms who target individual marketing __________ can see more clearly who their competitors are, and the tactics each uses in that segment.

segments


4 ________marketing plan is the master blueprint for a year's marketing activity for a specified organizational division or major product.

Annual


5 ______ marketing planning in an organization leads to the preparation of an annual marketing plan

strategic


6 strategic planning looks beyond immediate circumstances, trying to __________ market conditions five or ten years into the future.

project


7 “Closing the sale” is part of the ___________ process.

Sellin g


8 ______ is the oral presentation is a conversation with one or more prospective purchasers for the purpose of making sales.

Personal Sellin g


9 _____level of product consists of all the possible augmentations and transformations the product may undergo in the future.

Potential product


10 A company's marketing ______ often operates within the framework of forces, which constitutes the system's environment

system


11 The process of gathering information on various aspects of the marketing environment is called environmental ______.

scanning


12 Monitoring environmental changes helps discover emerging opportunities such as growth ______ and unfilled market needs.

Markets


13 kotler classify marketing activities into _________ categories containing nine functions in all

three


14 Marketing functions are often performed by the consumer himself For example, he shops for the goods and services he________.

needs


15 Marketing is also concerned with product _______and design since a product must suit the
needs and wants of the consumer.

planning


16 The _______ agent is influenced by both marketing and production needs.

purchasing


17 The activities most easily identified as marketing functions are those concerned with bringing __________ into contact with markets.

goods


18 In the case of a manufacturers firm, buying is so clearly seen as a marketing__________.

function


19 Marketing is made up of a number of _______ known as marketing functions.

activities


20 Normally, exchange processes involve some ______.

work
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Re: 2017_1 TMA Solutions - MKT108, Introduction to Marketing

Postby admin » Tue Sep 12, 2017 1:45 am

1 The study of marketing deals with identification and meeting human and ______ needs

Social


2 Which of these is a component of any economic systems?

Services


3 In the early stage of the society's economic development, marketing problem focuses on ____-

Pysical production


4 In an economy of plenty, most people have to satisfy their material wants through _______

Outside sources


5 ______ is the business process by which products are matched with markets and through which tansfer of ownership are effectred

Marketing


6 It has been reported that ______ "get people to buy things don't want'

Retailers


7 A ________ is a state of felt derivation of some basic satisfaction

Human need


8 _____ are wants for specific products that are backed up by purchasing power

Deman ds


9 Customer satisfaction is the extent to which a product's perceived performance matches a

Buyer's expectation


10 Marketing exists only when _____

There is an exchange


11 A ____ is the set of actual and potential buyers of a product

Marke t


12 Marketing is made up of a number of activities known as _________

Marketing functio n


13 Marketing manager _______ demand for the company's product

Stimula te


14 Marketing functions are often performed by the ____

Middlemen


15 Merchandising function of marketing include the followings except _______

Storage


16 Auxillary function of marketing includes the following except one

Transportation


17 A market is said to be in a state of negative demand if a major part of the market _____

Dislikes the produ ct


18 When a situation of no demand exists, the target consumers are _______

Indifferent to the product


19 An organization is said to face full-demand when it is plesaed with its ______

Amount of business


20 Every move a marketer makes is affected by and has some effects on his ______

Marketing environme nt


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