NOUN e-Exams Past Questions and Answer: MAC134- Principles and Practice of Public Relations

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Adele
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NOUN e-Exams Past Questions and Answer: MAC134- Principles and Practice of Public Relations

Postby Adele » Sat Jun 01, 2019 11:58 pm

NOUN e-Exams Past Questions and Answer: MAC134- Principles and Practice of Public Relations


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FBQ1: Advising top management or leaders of institutions aboutpublic opinion of a company decision or action is termed____
Answer: Corporate counselling

FBQ2: Planned, process and _____are components of public relations
Answer: Deliberate

FBQ3: Ogunsanya (1991) observed that public relations is an inalienable _____in the wheel of strategic management.
Answer: Lubricant

FBQ4: __ is the way the organization itself is perceived by the various publics.
Answer: Corporate image

FBQ5: __ are advertisements sponsored by the organisation with the objectives of enhancing its corporate image
Answer: Corporate adverts

FBQ6: Preparing and presenting speeches for senior company officials as a public relations practitioner is described as____
Answer: Public speaking

FBQ7: Corporate identification media include___.
Answer: Logo

FBQ8: Creating better understanding between a company and the financial community is an objective of __ public relations
Answer: Financial

FBQ9: Analyzing and interpreting of government and legislative issues is the main focus of ___
Answer: Government relations

FBQ10: Public relations is a __ process between an organization and its identified publics
Answer: Two-way

FBQ11: ___ is a phase of writing
Answer: Pre-writing

FBQ12: ___ must be written on the letter head of an organisation
Answer: Press release

FBQ13: ____ release is used when something is done that can harm an organisation
Answer: Reaction

FBQ14: ___ Collects complains and provides feedback
Answer: Ombudsman

FBQ15: ____ are the groups with which an organisation has ongoing, long-term relationship
Answer: Traditional publics

FBQ16: ____ are used to analyse the standing of a company with its target publics and to re-examine its performance
Answer: Communication audit

FBQ17: ____ are not presently familiar with your organisation or not relevant to the organisation鈥檚 business
Answer: Non-traditional

FBQ18: ___ requires that some members of the household keep a written record of programme exposure.
Answer: Diary

FBQ19: ____ laws are to protect the right of plaintiff 鈥榯o be let alone'
Answer: Privacy

FBQ20: The first information office in Lagos was in___
Answer: 1942



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Adele
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Re: NOUN e-Exams Past Questions and Answer: MAC134- Principles and Practice of Public Relations

Postby Adele » Sat Jun 01, 2019 11:59 pm

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FBQ21: ______consists of annual reports, brochures, articles and audiovisual materials of the company.
Answer: Publications

FBQ22: Identity media is a public relations __ media
Answer: marketing

FBQ23: Direct mail is a type of media used in ____relations.
Answer: Employee

FBQ24: News conferences, seminars, outings, exhibitions are called___ in public relations
Answer: Events

FBQ25: Formal public relations was said to have been introduced in Nigeria in____
Answer: 1924

FBQ26: ____ are people who do not face a problem or situation in which they are mutually involved with or affected by an organisation.
Answer: Non-publics

FBQ27: The __ brought about the birth of mass media and modern publicrelations
Answer: Industrial revolution

FBQ28: ___ is one of the most famous of the early public relations pioneers..
Answer: Ivy Lee

FBQ29: ___ opined public relations has existed since the drawn of mankind.
Answer: Cutlip, Centre and Broom

FBQ30: ___ image is how an organisation sees itself
Answer: Mirror

FBQ31: ____ are those groups with common interest affected by the acts andpolicies of an institution
Answer: Publics

FBQ32: ____corporate advertising is used for image building putting across the merits and achievement of the company in a pungent and positive way.
Answer: Prestige

FBQ33: ______ advertising is used when crisis strikes a company
Answer: Crisis

FBQ34: __ championed consumerism
Answer: Ralph Bader

FBQ35: Public relations demands _____ system from the Chief Executive Officer (CEO).
Answer: Open management




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Adele
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Re: NOUN e-Exams Past Questions and Answer: MAC134- Principles and Practice of Public Relations

Postby Adele » Sat Jun 01, 2019 11:59 pm

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MCQ1: One of these options is not a component of public relations
Answer: Free gifts

MCQ2: Public relations is not used for ___
Answer: Publicity relations

MCQ3: ____is a type of corporate advertising
Answer: Diversification and take-over

MCQ4: ___is a public of public relations according to Grunig & Hunt (1984)
Answer: Latent public

MCQ5: ______ is a factor that contributed to the growth of public relations
Answer: Heightened public awareness

MCQ6: ___ is an advantage of internal public relations department
Answer: All of the options

MCQ7: Areas of developing corporate image include _____
Answer: Corporate advertising

MCQ8: __ is not a member of the financial public relations
Answer: Financial analysts

MCQ9: One of the following is not a cause of crisis
Answer: Human error

MCQ10: ____ is a misconception of public relations?
Answer: Courtesy

MCQ11: One of the following is not an area of work of public relations practitioners?
Answer: Fund raising

MCQ12: American council of public relations was founded in _____
Answer: 1939

MCQ13: One of the areas in which Edward Bernays published was?
Answer: Propaganda

MCQ14: In 1954, the Public Relations Department metamorphosed into ____
Answer: Nigerian information service聽

MCQ15: _____ was the first public relations officer of Nigerian Railway Corporation
Answer: Sam Epelle



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Adele
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Re: NOUN e-Exams Past Questions and Answer: MAC134- Principles and Practice of Public Relations

Postby Adele » Sun Jun 02, 2019 12:00 am

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MCQ16: ___ is an achievement of public relations in Nigeria
Answer: Legal recognition

MCQ17: _____ is used to interact with business editors, economic and financial analysts who influence media coverage of the business press.
Answer: Press luncheon

MCQ18: Community relations media include ____.
Answer: Publicity vans and photo exhibitions

MCQ19: The Information Office was renamed Public Relations Office in _____
Answer: 1944

MCQ20: Edward Bernays started his work as public relations practitioner in which year?
Answer: 1913

MCQ21: _____ was the first Public Relations Officer of the University College Hospital, Ibadan (1956)
Answer: Scott Emuakpor

MCQ22: __ is not a media of public relations
Answer: Writing

MCQ23: Suppliers relations media make use of ___
Answer: Correspondence

MCQ24: _____is used to present the organisation鈥檚 performance to the Stock Exchange, stock brokers; etc to highlight the salient operating practices
Answer: Facts behind the figures

MCQ25: _____ is indispensable to any communications programme that involves public relations
Answer: Mass media

MCQ26: Public relations practitioners cannot raise fund for ______
Answer: None of the above

MCQ27: Communication impact is obtained via
Answer: Experimental studies

MCQ28: Audience in broadcast media cannot be measured by ____
Answer: Hidden camera

MCQ29: ____ is not an employee media relations
Answer: Disciplinary memos

MCQ30: ____ was where the first public relations department was established in the private sector
Answer: United Africa Company

MCQ31: Who described ethics as how we ought to live?
Answer: Socrates

MCQ32: One of the defences to libel suit is ____
Answer: All of the options

MCQ33: ____ is a type of press release
Answer: All of the options

MCQ34: ____ is a factor of press release
Answer: Facts

MCQ35: ___ forms the plank of ethical business conduct
Answer: All of the options


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