ARLA DANO has been conferred with Guinness World Records Certificate, after successfully setting a new benchmark in the longest drinks-pouring category, by the awarding institution.
The recognition is premised on the engagement of over 650 participants in the longest drinks-pouring relay, using Dano UHT Milk, held on June 1 this year, in commemoration of World Milk Day.
The programme, which enjoys support both from private and public sectors and even from Non-government organisations (NGO), is aimed at intensifying conversations on nutrition, healthy living and the dairy industry in Nigeria.
Reacting to the development, the Marketing Manager, Ifunanya Obiakor, stated that the team behind the brand was able to achieve that, despite a barrage of initial challenges to the project, because of its determination, focus and resilience in the face of obstacles.
“Every great achievement seems impossible at first, until it is done. This saying reflects our journey to obtaining the Guinness World Records certificate for organizing the longest drinks-pouring relay.
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“Achieving this feat in the face of obvious obstacles is a testament to the possibilities that abound when the will to win drives exceptional performance and when inner strength is deployed towards tackling and overcoming challenges,” she stated.
According to the company’s Managing Director, Mads Burmester, the award bore eloquent testimony to the extent the human mind could go in achieving its set objectives.
“Once the human mind can conceive it, all that is required is the inner strength to follow through with the vision despite hard times.
This is what the ArlaDano brand aims to represent in Nigeria and this is why we will continue to provide Nigerian consumers with high quality dairy products to nourish them well enough to take on their day and life in general.”
“We hope to positively influence our consumers and make them believe in themselves. Beyond the nutritional products that we offer in the dairy sector, we considered it important to appeal to the minds and consciousness of our consumers,” the company’s chief executive stated.
He expressed the belief that with the new feat, the brand had further consolidated its presence in the dairy sector of the nation’s economy with quality products for the young and old.
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